Storytelling is an engagement tool that is as old as we are.

Storytelling

If you ever wanted to explain something, get buy in, share an idea or pull people closer to you, tell a story. After all it’s our oldest medium, it’s never changed and it’s embedded in every culture on the planet.

If I want to tell you about the new app I just bought or the restaurant we had dinner at last night I don’t just say, “Hey, I bought this app for 1.99 it tells me when I need to eat!” or “We were hungry last night so we went to Joe’s restaurant!” That’s not how people talk.

But when I say, “I’ve been thinking about how and what I eat and I wanted to see if there was an app to help me monitor my diet and then suggest when and what to eat so I get a good night’s sleep and I came across this! It’s great it does X,Y,Z and adds up this and that. I love it, it’s really helping me.” You’re engaged, you know why and you know what and you know how. You’re satisfied and more importantly you’ve got a story you can re-tell.

And what about Joe’s? “We wanted to do something different so I searched on line and found Joe’s Place, a new restaurant in town that has a great gluten and dairy free selection on the menu, we were thrilled to find it because it sucks right that most restaurants have like two GF choices on a menu amongst 20 starters and mains!”

Stories give us something other than the plain facts. Plain facts are harder to remember because there’s no human context surrounding them and so the get forgotten really quickly. And who wants to be forgotten quickly?